Premium gear, accessible pricing. High-performance
utility for every dog.
" Because every dog deserves to roam "
from the ground up, I developed the style guide, built scalable asset systems, and high-conversion ecommerce materials.
I translated our style guide into a functional toolkit for our core channels, designing a streamlined Shopify experience, crisp infographics that break down technical gear features, and a cohesive Amazon storefront.
To drive growth and get our gear on more trails, I turned seasonal moments into high-impact marketing campaigns across the entire customer journey.
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Systems Thinking Scales Businesses: Developing a modular asset system and an iron-clad style guide didn't just create visual cohesion; it eliminated design debt and allowed the team to launch campaigns at lightning speed.
Designing for the Whole Journey: High-conversion design requires consistency across every single touchpoint. Whether a user interacted with a paid ad, scrolled an email flow, or browsed Shopify and Amazon, the experience felt premium and unified.
Purpose-Driven Design Converts: When you ground technical, high-performance gear in a relatable mission, that every dog deserves to roam, you build an authentic community, not just a customer base.
As Made to Roam scales, my role is transitioning into design leadership. I am now taking ownership of high-stakes strategic decisions that directly shape the company’s visual direction, from analyzing long-term conversion data to leading our platform evolution. It’s no longer just about executing the brand; it’s about steering it! :)